Free instant website audit · 10,000+ sites checked · no card, no account
Custom Web Audits

Custom Web Audits

Find out what’s wrong.
Then keep it from breaking again.

Two ways in. Buy one full audit and walk away with a fix list — no subscription, no account math. Or keep the site under watch and re-run it (up to 4 audits per site per month), and prove your fixes actually stuck.

or pick how you want to buy ↓
✓ Free score, no card · ✓ Plain-English results · ✓ Built & supported in the USA
10,000+ Sites checked
100+ Ranking factors checked
13 Scored areas — 14 with local

Two ways to buy

Pick the one that sounds like you

Same audit engine underneath. The difference is whether you want an answer or a relationship — so we stopped making you decode one price list to find out which.

Ongoing · per site Recommended

Monitor

“Keep my site healthy.”

Re-run the site up to 4 times per site per month — every run tells you exactly what changed since the last one, including a fix that quietly broke again. Priced by how many sites — nothing else.

1 sitesolo owner
$39/mo
5 sites$25/site · freelancers & small agencies
$125/mo
15 sites$20/site
$299/mo
Agencyyour logo on branded PDF reports · for a whole client book
$499/mo
  • Living dashboard, updated on every run
  • Up to 4 audits per site per month — your first run plus 3 re-runs
  • Score-over-time — your fixes are provable, not claimed
  • Shown what changed since your last run — including fixes that quietly broke
  • Connect Analytics, Search Console, Business Profile & more — on every plan
Start monitoring ✓ Cancel anytime

One-off · no subscription

Audit

“Just tell me what’s wrong.”

A full scan of any site — yours, a competitor’s, a prospect’s — and a prioritized fix list you download and keep. Buy runs, use them whenever.

Single auditone complete report
$49
5-pack$36 each · most popular
$179
20-pack$25 each · for agencies pitching
$499
Agency volumemore than 20 runs, or a whole client book · priced to the book
talk to us →
  • All 20+ modules, every finding, nothing locked
  • Prioritized fix list in plain English
  • Use them on any site, including competitors
  • Packs never expire — run one today, one next quarter
Buy an audit ✓ No subscription · no card on file
I'm a…

Why two doors

Because there are only really two problems

Almost everyone who lands here is living one of these.

“Something’s off and I have no idea what.”

Your rankings slipped, or a competitor is ahead and you can’t see why. Your analytics shows you that traffic fell, never which broken thing caused it. And every tool that would tell you wants $129–$449 a month and a fortnight of onboarding first.

You want one report, once. That’s Audit.

“I fixed all this last year. It’s broken again.”

A content edit drops the meta descriptions. A plugin update tanks mobile speed. A deploy orphans forty pages. Nobody notices for five months, because the only thing that would have noticed was a PDF somebody read once and filed.

You want a watchdog, not a document. That’s Monitor.

Identical in both doors

What every audit actually checks

100+ ranking factors across 13 scored areas — 14 with local. A Monitor re-audit is the same scan — just run again, and compared to last time.

•DNS & technical health •SEO & crawlability •On-page optimization •Content & keywords •Performance & Core Web Vitals •Backlinks & authority •Local SEO & Google Business Profile •Marketing & tracking setup •Social presence •UX & accessibility •Security •AI search visibility — ChatGPT, Gemini, Perplexity •AEO — answer engine optimization
See a real report →
Inside the report

What the report looks like

Real panels from our reports, shown with example numbers.

Every area, scored

13 scored areas (14 with a local presence) in one report.

AI search visibility

Whether ChatGPT, Gemini, Perplexity and Google AI Overviews name the business.

Local map rank

Where the business ranks in the map pack around its location, from the Geo-Grid audit.

A fix list a client can read

What is wrong, why it matters and what to do, ranked by impact.

What changed since the last run

Every re-run shows what moved, including a fix that broke again.

Your brand on it

Your logo on PDF/PowerPoint reports on the Agency plan; share links on every plan.

See a complete demo audit →

Why anyone subscribes

A fix list is a snapshot. Sites don’t hold still.

This is what the end of an audit looks like — and why half of what you just fixed is worth watching.

example-plumbing.comOne-off audit · run just now
68
Missing meta descriptions on 14 pagestends to return
Core Web Vitals failing on mobiletends to return
Broken internal links (9 found)tends to return
No schema markup on service pages
Image alt text incomplete

⚠ Here’s the catch

The ones marked “tends to return” are the whole reason Monitor exists.

Content edits, deploys and plugin updates quietly undo fixes, and nothing on your site raises its hand when they do. Monitor lets you re-scan (up to 4 audits per site per month) and tells you exactly what changed since the last run — while it’s still one page and not forty.

Keep it fixed — from $39/mo

See how it works

From URL to action plan in four steps — whichever door you came in.

1

Enter any URL

Your site, a competitor, or a prospect you want to win. No setup, no tag to install.

2

We scan 100+ factors

Technical SEO, speed, content, backlinks, local, security, AI visibility — all of it, in one pass.

3

Get a prioritized fix list

Plain-English explanations, ranked by what actually moves the needle. Yours to download.

4

…and if you’re on Monitor, run step 2 again

Up to 4 audits per site per month — your first run plus 3 re-runs. Every re-run tells you what changed since the last one, so the score you earned is the score you keep.

View live interactive demo

Pricing

No credits. No project counts. No decoder ring.

Monitor is priced by how many sites you watch. Every plan includes the full audit in month one.

Recommended

Monitor · ongoing

Monitor

The full audit, then re-run it any time — up to 4 audits per site per month, each showing what changed.

1 site
$39/mo
Business owners
5 sites
$125/mo
$25 per site
15 sites
$299/mo
$20 per site
Agency
$499/mo
30 sites, white-label + branded PDF/PowerPoint
Start monitoring Cancel anytime

Audit · one-off

Just need one report?

$49 once

The same full audit, no subscription. Packs of 5 ($179) and 20 ($499) never expire.

Most people who buy one audit end up needing another. Monitor costs less than two.

Buy a one-time audit →

One audit: $49. Monitor: $39/mo, and the full audit is included in your first month.

See full pricing. Running 20+ locations? Multi-location is a separate conversation — and a demo, not a checkout.

About the founder

Founder & Digital Marketing Consultant

Custom Web Audits was designed and built by Nick Antonopoulos, a digital marketing consultant with over 15 years of experience in SEO, analytics, paid search, content, and web development. At SEO Design Chicago he has delivered SEO, content, and paid campaigns for 150+ clients across CPG, eCommerce, healthcare, SaaS, and automotive — and he built this platform to run the technical audits and GEO / AI-search optimization he does every day.

Google Ads Certified · Google Analytics (GA4) Certified · 15+ years in technical SEO & Answer Engine Optimization (AEO)

Start with the free score.

See where the site stands in about a minute. Then decide whether you want the full report once, or the site watched for good.

Scan a site free View a real report

Frequently Asked Questions

What is Custom Web Audits?
A website auditing platform: submit a URL and get a comprehensive audit across 13 scored areas (14 when the site has a local presence) — SEO, performance, accessibility, security, content, AI visibility and more — scored on 100+ ranking factors in one dashboard.
Do I need a subscription?
Not unless you want one. There are two ways to buy: a one-off Audit is a single purchase with no card left on file, and Monitor is an optional subscription with up to 4 audits per site per month — your first run plus 3 re-runs — and every re-run tells you what changed since the last one.
How long does an audit take?
Most audits finish within a few minutes. Larger sites take longer, since we crawl and analyze up to 2,000 pages per audit.
Do I need to install anything?
No. Enter a URL and we handle the rest — there is no software to download and no code to add to your site.
What do I get at the end of an audit?
A scored dashboard with prioritized, plain-English recommendations you can act on right away, and a link you can share with your team or your client.
Can I audit a website I don’t own?
Yes — you can audit any public website, including competitors. Connecting your own analytics simply unlocks extra data on sites you control.